I recently got a call from a guy I did some proofreading for a couple months back. I caught a couple semi-critical things that the half dozen staffers missed. He knows I am reading it.
He mentioned the upcoming work and told me he'd referred me to one of his advertisers.
She had just released a brochure with a major typo.
She'll be getting touch with me next time.
Thank you.
Perhaps sometime he might release an actual name of a person, firm, timeframe, something.
I like it best when I hear something before "Oops. Crap."
Saturday, October 8, 2011
What's missing?
He handed me one of these flyers. He invited me. He knows what I do.
I gave him a complimentary consultation.
I held my palm out. "Give me a dollar."
He gave me a slap and a grin instead.
He meant well. I hope he filled his chairs.
Re-Me-Ber Your Spirit
Re-MEM-ber to check with your proofreader.
It could keep you out of the Emergency Room.
I can help.
800-642-9050
Saturday, January 15, 2011
aPPPointment
It happens to the best of us. John is meticulous with his cabinet making and his word crafting.
And stuff happens. It's good to get proofed before you publish. Call me.
And stuff happens. It's good to get proofed before you publish. Call me.
Thursday, January 6, 2011
Design Continued
I think I might have gotten a better result had I used 'real' pictures rather than clip art in the exercise below this post.
Here it is again.
Of these 2 fliers below which one do you race to read first?
My theory is that the eye travels to Design #2 - the most pictures - because they speak truth accurately, immediately, and easily.
The words can be made up. The ease with which one presents oneself is harder to misrepresent.
Here it is again.
Of these 2 fliers below which one do you race to read first?
My theory is that the eye travels to Design #2 - the most pictures - because they speak truth accurately, immediately, and easily.
The words can be made up. The ease with which one presents oneself is harder to misrepresent.
Wednesday, December 29, 2010
Exercise: Where does your curiosity take you first?
Diane is putting together a Speaker 1 Sheet and we are building that visual resume.
This exercise is meant only see where the eye wishes to go first. No other design elements, fonts etc. have any bearing on what the actual graphic designer will do.
My design theory is that the reader's eye will be most curious about the design with more pictures - up to a point.
The buyer will look into the eyes and capture the essence of the speaker. The speaker is shown doing the actions that speakers do - there is no wannabe thing going on. The text will support the buyers decision to hire which was made by looking at the action shots.
That's the theory. Single head shots or full body shots are just too common. Show your self in action.
It is that step between a static, single head shot and an expensive, full blown video that will set Diane apart.
Text is in an important and supportive role.
This exercise is meant only see where the eye wishes to go first. No other design elements, fonts etc. have any bearing on what the actual graphic designer will do.
My design theory is that the reader's eye will be most curious about the design with more pictures - up to a point.
The buyer will look into the eyes and capture the essence of the speaker. The speaker is shown doing the actions that speakers do - there is no wannabe thing going on. The text will support the buyers decision to hire which was made by looking at the action shots.
That's the theory. Single head shots or full body shots are just too common. Show your self in action.
It is that step between a static, single head shot and an expensive, full blown video that will set Diane apart.
Text is in an important and supportive role.
Friday, December 24, 2010
When writing a short message ...
... try not to call attention to the fact that it is a short message. The reader already knows that and it distracts from your noble intention.
In this case she might simply have written:
We appreciate your business. Happy Holidays - or whatever.
You do NOT have to fill up the white space just because it's there.
In this case she might simply have written:
We appreciate your business. Happy Holidays - or whatever.
You do NOT have to fill up the white space just because it's there.
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