Tuesday, September 23, 2008
Editing Advanced Learning Concepts
This is why I write and edit. I get to meet and work with people like this sometimes. Fascinating stuff - this brain work. She originally supplied over 500 words. We gently got it down to this.
Editing Elite Nutrition
Originally, there were no guidelines that indicated that the provider would need to keep his or her comments to less than 200 words. This was a case where we went back and forth in process a bit.
Editing - P. Clason
Some providers were responding to the questionnaire without much need for an editor. Patricia Clason is one of those.
Friday, September 19, 2008
Raw Testimonial
This testimonial needs a little editing but it's heart felt, hits the mark and I'm leaving it right here for the moment.
It's out for a little re-tooling as we speak.
"Damn, boy. You never cease to amaze me, coming up with the most relevant url's imaginable. ... Thanks again for the lead. You surprise the 'stuffings' outa me sometimes."
~ James Grant, Mechanical Engineer, Georgetown, TX
__________________________________
Sometimes it's difficult asking for testimonials. Your Message Doctor can ask on your behalf. Who are your best prospects among your customers and what would you like them to say about you? Call me. And I'll call them. We can get this done. It's a simple research interview.
It's out for a little re-tooling as we speak.
"Damn, boy. You never cease to amaze me, coming up with the most relevant url's imaginable. ... Thanks again for the lead. You surprise the 'stuffings' outa me sometimes."
~ James Grant, Mechanical Engineer, Georgetown, TX
__________________________________
Sometimes it's difficult asking for testimonials. Your Message Doctor can ask on your behalf. Who are your best prospects among your customers and what would you like them to say about you? Call me. And I'll call them. We can get this done. It's a simple research interview.
Saturday, September 13, 2008
Do You Really Need a Website?
You may do well with an internet presence. But, do you need a website?
Maybe so. Maybe not.
However, websites are getting sold and then abandoned. It sounds hot. It adds another layer to management. Another line on the budget.
And maintenance is critical.
Who will update your website. How much and how often? Who is the administrator? You or the firm that sold you on the idea?
Some of us can get by very well with a blog. Or, a domain name and a blog. Simple. Do-able.
Did you know you can email messages to your blog directly from your email program? Is this simple fact making it easier to decide?
Call Your Message Doctor. David @ 414-282-7185 - we can prescribe just the fix. By the way, let us not sell short, we can certainly provide web design and hosting services if that's what you need. Let's talk about it.
Maybe so. Maybe not.
However, websites are getting sold and then abandoned. It sounds hot. It adds another layer to management. Another line on the budget.
And maintenance is critical.
Who will update your website. How much and how often? Who is the administrator? You or the firm that sold you on the idea?
Some of us can get by very well with a blog. Or, a domain name and a blog. Simple. Do-able.
Did you know you can email messages to your blog directly from your email program? Is this simple fact making it easier to decide?
Call Your Message Doctor. David @ 414-282-7185 - we can prescribe just the fix. By the way, let us not sell short, we can certainly provide web design and hosting services if that's what you need. Let's talk about it.
Testimonial
"David White has worked on a number of projects for us over the years. In each and every case, he's demonstrated his abilities as a great listener; a creative writer with fine intuition and a surprising ability to use fresh, yet appropriate metaphors. I highly recommend David."
- George Lottermoser, Lotter Moser & Associates - www.imagist.com �
- George Lottermoser, Lotter Moser & Associates - www.imagist.com �
How We Operate
First we determine what you need and when you need it.
We talk and you define the parameters.
We list the services that may come into play.
Meetings. Research. Interview. Draft. Edit. Proof. Rewrite.
We set time and other budget parameters.
We can do a simple proof and edit from your writing or we can create a marketing plan.
Project management may include print projects and web. We have solid associations with graphic designers, photographers, printers, mailers, and web people if and when we need to bring them in.
We'll provide an array of options and price ranges.
As options are narrowed, the price range is narrowed.
We'll provide a bid letter so we all know what page we're on.
Rates for writing are $75/hr and the work goes quickest when we stick to the plan.
We get fifty-percent down to start.
If and when projects are abandoned we will be paid for work completed.
We talk and you define the parameters.
We list the services that may come into play.
Meetings. Research. Interview. Draft. Edit. Proof. Rewrite.
We set time and other budget parameters.
We can do a simple proof and edit from your writing or we can create a marketing plan.
Project management may include print projects and web. We have solid associations with graphic designers, photographers, printers, mailers, and web people if and when we need to bring them in.
We'll provide an array of options and price ranges.
As options are narrowed, the price range is narrowed.
We'll provide a bid letter so we all know what page we're on.
Rates for writing are $75/hr and the work goes quickest when we stick to the plan.
We get fifty-percent down to start.
If and when projects are abandoned we will be paid for work completed.
ER - About the Emergency Room
This is the place where I store samples of some of that stuff that just plain went wrong.
I've been a little busy lately, but I'm sure if I dig around a little I can come up with something new. You're welcome to email me samples if you like.
DavidWhite@ Your Message Doctor dot com
I've been a little busy lately, but I'm sure if I dig around a little I can come up with something new. You're welcome to email me samples if you like.
DavidWhite@ Your Message Doctor dot com
Wellness Incentives - Elite Nutrition
Here's another edit I did for Wellness Incentives. John first provided a long, rambling piece and we had to get it down to a couple paragraphs. Got it. And can't wait to meet the guy in his store. I like what he's offering.
______________
Elite Nutrition is a new, specialty vitamin health store with a full organic smoothie bar. We carry a very wide selection of the very best products in the industry. Our everyday discount program is the best out there.
It is the job of our expert staff to be able to intelligently answer your questions and show you the scientific literature to verify the information we provide. We cut through the confusion, give you the real story and teach you that prevention is key.
Come on in and let us show you the research and the products so you can improve your health and prevent disease. We guide people on what REAL food is and how to exercise. We are also weight loss expects. So whether you are looking to lower blood pressure, cholesterol, lose or gain weight, detox etc., we can help. And our expertise is always free.
Also, please stop in for a delicious all natural smoothie. We have 30 recipes on the menu and also have wheat grass shots and fresh carrot juice.
http://wellnessincentives.com/elitenutrition.html
I'd be happy to show you what we started with. Give a holler.
______________
Elite Nutrition is a new, specialty vitamin health store with a full organic smoothie bar. We carry a very wide selection of the very best products in the industry. Our everyday discount program is the best out there.
It is the job of our expert staff to be able to intelligently answer your questions and show you the scientific literature to verify the information we provide. We cut through the confusion, give you the real story and teach you that prevention is key.
Come on in and let us show you the research and the products so you can improve your health and prevent disease. We guide people on what REAL food is and how to exercise. We are also weight loss expects. So whether you are looking to lower blood pressure, cholesterol, lose or gain weight, detox etc., we can help. And our expertise is always free.
Also, please stop in for a delicious all natural smoothie. We have 30 recipes on the menu and also have wheat grass shots and fresh carrot juice.
http://wellnessincentives.com/elitenutrition.html
I'd be happy to show you what we started with. Give a holler.
Wellness Incentives - Advanced Learning Concepts
I had a short assignment with editing and project management for the Wellness Incentives Guide. Dr. Judy's text (below) about her business offerings was originally over 500 words and we got it down to less than 200.
________________
Dr. Judith Davis is a clinical neuropsychologist specializing in assessing and improving brain function. By training the brain, clients can make significant improvements in many areas of life including learning, decision-making, patience, memory, planning, organizing, impulse control, self-responsibility, etc. Training a brain actually activates stem-cells in the brain. Within 3-months of brain training, new and dedicated brain cells are activated and engaged in learning.
Wellness is a dynamic and active choice. Choosing to engage in healthy activities improves many aspects of life. Diet and exercise are activities that have been well researched and found to promote wellness and health. The newcomer to the health and wellness field is the BRAIN. Research is confirming the positive results of choosing to engage and train the brain.
For the past 20 years Dr. Davis has worked with children, adolescents, and adults with the intention to support growth, development, and learning. Advanced Learning Concepts offers state-of-the-art, hands and brains-on-training to take control of your life. Give us 20-minutes to show you how to make the most of your life!
http://wellnessincentives.com/advancedlearningconcepts.html
________________
Dr. Judith Davis is a clinical neuropsychologist specializing in assessing and improving brain function. By training the brain, clients can make significant improvements in many areas of life including learning, decision-making, patience, memory, planning, organizing, impulse control, self-responsibility, etc. Training a brain actually activates stem-cells in the brain. Within 3-months of brain training, new and dedicated brain cells are activated and engaged in learning.
Wellness is a dynamic and active choice. Choosing to engage in healthy activities improves many aspects of life. Diet and exercise are activities that have been well researched and found to promote wellness and health. The newcomer to the health and wellness field is the BRAIN. Research is confirming the positive results of choosing to engage and train the brain.
For the past 20 years Dr. Davis has worked with children, adolescents, and adults with the intention to support growth, development, and learning. Advanced Learning Concepts offers state-of-the-art, hands and brains-on-training to take control of your life. Give us 20-minutes to show you how to make the most of your life!
http://wellnessincentives.com/advancedlearningconcepts.html
Testimonial for IDS
Ben Rucka was looking for a testimonial for his IDS website. He gave me the name of the project manager, I called him and we had a great chat. Here's what I wrote up for IDS.
________________________________________
In 2003 Implant Direct LLC determined that they needed door
security and Sameer Saggar was put in charge of getting that
done.
Mr. Saggar says that Ben Rucka, Instant Data Systems, "was
only person I could find that was doing what we needed."
"I went on Yahoo.com actually and searched on 'barcode
reading', 'door systems', 'door security', first in Los
Angeles, then California. Nothing came up. I broadened the
search and this Wisconsin firm, IDS, came up. I
clicked on it, read about it, did a little bit of homework
on it and a saw what they offered."
"Actually, they were the only one that came up at the time.
Their prices were reasonable. The fact that he was willing
to come out here and actually do the working himself was a
pretty positive thing for us."
Implant Direct needed five doors originally. While Mr.
Saggar thought that Wisconsin was a long way from
California, IDS had exactly what was needed.
"He flew out here and we spent the better part of a week
together." And after the installation was complete.
"The door system worked great." says Saggar.
"I get in here early," Saggar says, "I'd call him he was always
available at any time and he was always very helpful."
And because he was supporting and upgrading the software, Ben Rucka
kept in touch with Implant Direct after the initial installation.
Good service generally gets rewarded.
"We decided we needed to add some more doors," Saggar said.
"There are local vendors now, but my experiences with him, his
familiarity with the system and with what he brings to the
table." IDS got the next call.
"The first time we did this we had to bring in a computer.
Now he just carries a USB key with the upgrades."
"Ben's energetic and enthusiastic about what's doing.
We couldn't be happier with our door system."
For more info, contact:
Ben Rucka
Instant Data Systems
Toll Free USA 877-395-7415
Phone USA 414-423-0680
Fax USA 414-386-7913
250 N. Sunnyslope Rd. Suite #300
Milwaukee WI. 53005
ids@instantdatasystems.com
http://www.instantdatasystems.com
________________________________________
In 2003 Implant Direct LLC determined that they needed door
security and Sameer Saggar was put in charge of getting that
done.
Mr. Saggar says that Ben Rucka, Instant Data Systems, "was
only person I could find that was doing what we needed."
"I went on Yahoo.com actually and searched on 'barcode
reading', 'door systems', 'door security', first in Los
Angeles, then California. Nothing came up. I broadened the
search and this Wisconsin firm, IDS, came up. I
clicked on it, read about it, did a little bit of homework
on it and a saw what they offered."
"Actually, they were the only one that came up at the time.
Their prices were reasonable. The fact that he was willing
to come out here and actually do the working himself was a
pretty positive thing for us."
Implant Direct needed five doors originally. While Mr.
Saggar thought that Wisconsin was a long way from
California, IDS had exactly what was needed.
"He flew out here and we spent the better part of a week
together." And after the installation was complete.
"The door system worked great." says Saggar.
"I get in here early," Saggar says, "I'd call him he was always
available at any time and he was always very helpful."
And because he was supporting and upgrading the software, Ben Rucka
kept in touch with Implant Direct after the initial installation.
Good service generally gets rewarded.
"We decided we needed to add some more doors," Saggar said.
"There are local vendors now, but my experiences with him, his
familiarity with the system and with what he brings to the
table." IDS got the next call.
"The first time we did this we had to bring in a computer.
Now he just carries a USB key with the upgrades."
"Ben's energetic and enthusiastic about what's doing.
We couldn't be happier with our door system."
For more info, contact:
Ben Rucka
Instant Data Systems
Toll Free USA 877-395-7415
Phone USA 414-423-0680
Fax USA 414-386-7913
250 N. Sunnyslope Rd. Suite #300
Milwaukee WI. 53005
ids@instantdatasystems.com
http://www.instantdatasystems.com
Tuesday, September 2, 2008
A Marketing or Customer Service Story?
Provide your customers with high-quality products they can
individualize and make their own. They will sing your praises. They
will help you make your sales. They will form groups of other like-
minded individuals - all making loud roaring noises - ten thousand
songs with your name in every refrain.
individualize and make their own. They will sing your praises. They
will help you make your sales. They will form groups of other like-
minded individuals - all making loud roaring noises - ten thousand
songs with your name in every refrain.
Can you be Harley Davidson?
Perhaps not.
More importantly .....
Can you be you?
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