Nicole just called about getting a lit mag together for her students.
Well, maybe they are pushing her a bit.
However, I seem to be scheduled for a brain storm.
New projects!
Saturday, November 14, 2009
Fasscars
I recently popped up a blog for my car guy - on spec.
Tell Ralph I sent you for your next used car.
He might get the value idea.
fasscars.blogspot.com
Tell Ralph I sent you for your next used car.
He might get the value idea.
fasscars.blogspot.com
Thursday, October 8, 2009
Presentation - Plain Words - Layout and Design
For the purpose of this exercise we will look not at the content, or the meaning of the words, but at how they are presented to the reader. There are two styles below.
The idea is to make it easier for the reader to engage in our message. The greatest message in the world might be lost before it is delivered.
The idea is to make it easier for the reader to engage in our message. The greatest message in the world might be lost before it is delivered.
Saturday, September 26, 2009
¿QQ?

I'm writing a book. This is the official announcement.
It's Sarah's 29th birthday. I'll remember it forever.
The book is called What Do You Want? The sub-title is The Last Self-Help Book You'll Ever Need to Buy.
There's a little graphic icon that goes along with it - eyeballs with ears - looking at you.
¿QQ?
It stands for ¿Que Quieres? - Spanish for .... are you ready? ......
What Do You Want?
The Spanish language opens a question with the mark so you know a question is coming. Brilliant.
Don't worry. I am writing it in English.
The content of the book has do do with the relative failure to effectively consume the self-help, how-to volumes - how to have a better life or reach your goals.
It seems as though most, if not all, of the self help authors, from Carnegie on, have said write down your goals.
Write it down.
Write it down.
Write it down.
Write it down.
And people buy those books, read them or not, and then buy more books. I think they think it doesn't work, but they have not done the work. I have not done the work. I start now.
Goal setting, accountability, responsibility, clarity, etc.
It's a billion dollar industry and I 'm having a slice.
And so, I am writing two books actually. The book that tells you to write your own book and my own book.
It'll be published in installments like software. This is v.09.
Thursday, September 17, 2009
Communications
Thursday, September 10, 2009
Hourly Rate
I had a guy ask my rates. I said I usually like to quote the project but because he was a reseller I just gave him the number. Probably not a great idea.
Project A has the background reading ready, the concepting is in the can and there’s only one meeting. The client is relatively available through the process and has no problem with a deposit.
Project B has unknowns. The thinking is not yet clear. There are more than a couple meetings and a three expert interviews need to be scheduled and completed. It’s a rush job. The client is relatively unavailable.
Does the hourly rate affect the cost? Does knowing the specifics of the particular project and client affect the cost? Does giving out a rate that does not apply to the job affect getting any more questions answered?
Project A has the background reading ready, the concepting is in the can and there’s only one meeting. The client is relatively available through the process and has no problem with a deposit.
Project B has unknowns. The thinking is not yet clear. There are more than a couple meetings and a three expert interviews need to be scheduled and completed. It’s a rush job. The client is relatively unavailable.
Does the hourly rate affect the cost? Does knowing the specifics of the particular project and client affect the cost? Does giving out a rate that does not apply to the job affect getting any more questions answered?
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