Saturday, October 8, 2011

Referral

I recently got a call from a guy I did some proofreading for a couple months back. I caught a couple semi-critical things that the half dozen staffers missed. He knows I am reading it.

He mentioned the upcoming work and told me he'd referred me to one of his advertisers.

She had just released a brochure with a major typo.

She'll be getting touch with me next time.

Thank you.

Perhaps sometime he might release an actual name of a person, firm, timeframe, something.

I like it best when I hear something before "Oops. Crap."

What's missing?

He handed me one of these flyers. He invited me. He knows what I do. 
I gave him a complimentary consultation. 
I held my palm out. "Give me a dollar." 
He gave me a slap and a grin instead. 
He meant well. I hope he filled his chairs.

Re-Me-Ber Your Spirit

Re-MEM-ber to check with your proofreader.
It could keep you out of the Emergency Room.
 I can help.
Call David White 
800-642-9050


Saturday, January 15, 2011

aPPPointment

It happens to the best of us. John is meticulous with his cabinet making and his word crafting.

And stuff happens. It's good to get proofed before you publish. Call me.

Thursday, January 6, 2011

Design Continued

I think I might have gotten a better result had I used 'real' pictures rather than clip art in the exercise below this post.

Here it is again.

Of these 2 fliers below which one do you race to read first?






 My theory is that the eye travels to Design #2 - the most pictures - because they speak truth accurately, immediately, and easily.

The words can be made up. The ease with which one presents oneself is harder to misrepresent.