I think I might have gotten a better result had I used 'real' pictures rather than clip art in the exercise below this post.
Here it is again.
Of these 2 fliers below which one do you race to read first?
My theory is that the eye travels to Design #2 - the most pictures - because they speak truth accurately, immediately, and easily.
The words can be made up. The ease with which one presents oneself is harder to misrepresent.
Thursday, January 6, 2011
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