I met an e-media guy today that had two domains on his biz card.
They were:
email@ [here is the domain] my-website.com
and www. [here is the domain] mywebsite.com
I hate to have to be so explicit but not everyone knows that construction.
Anyway, I went to
http://www.my-website.com
and
http://www.mywebsite.com
(the difference being a hyphen, or dash, or not)
and neither of them worked.
Neither of them worked.
One was for sale and one said the site was unavailable.
This from a new media guy.
I took a couple screen shots and emailed them to him and ............
.........
.....
...
..
.
Okay.
What. Ever.
I hurried right back here to tell YOU about it.
That's about all I can do.
Get a check up. Doctor Dave - at your service.
David White
414-282-7185
yourmessagedoctor@gmail.com
Tuesday, January 19, 2010
Sunday, January 10, 2010
Pricing
This afternoon I got an opportunity to talk more about pricing.
On Jan 10, 2010, at 3:13 PM, Janet wrote:
Hi David – If I gave you topics and details, would you be able to write pitch letters to broadcast media? What would the turn around time be – approximate? What would you charge me for each letter?
Janet,
Yes. Thanks for asking.
I think that flat pricing is usually quoted high to handle situations
that are not covered by asking a few questions.
So, the estimate is in the details. Let's take a couple minutes.
We can do this on the phone if you like.
Is this for you or one of your clients? Are you marking it up?
Actual client or potential client?
Are these pitch letters from a single client on different topics?
Or, a single client and single topic slanted to different media outlets?
Would I have phone access to the person with the details in order to
fill in any blanks?
Is this new or a continuation of earlier relationships?
Who are the media outlets?
Who will provide the actual name of the person at the outlet?
In other words, do I do that research, or not?
Delivery times? What would you like to have happen?
Do we have a couple days?
A week?
Longer?
Or, are these questions hypothetical and you'd like a dollar range to state in your materials?
I like to quote $50 to $75 an hour and this might seem to take a couple hours each depending on everything.
Is this helpful?
David L. White
414-282-7185
Maybe Janet just wanted a number.
One hundred. Five hundred. One thousand.
We'll see.
On Jan 10, 2010, at 3:13 PM, Janet wrote:
Hi David – If I gave you topics and details, would you be able to write pitch letters to broadcast media? What would the turn around time be – approximate? What would you charge me for each letter?
Janet,
Yes. Thanks for asking.
I think that flat pricing is usually quoted high to handle situations
that are not covered by asking a few questions.
So, the estimate is in the details. Let's take a couple minutes.
We can do this on the phone if you like.
Is this for you or one of your clients? Are you marking it up?
Actual client or potential client?
Are these pitch letters from a single client on different topics?
Or, a single client and single topic slanted to different media outlets?
Would I have phone access to the person with the details in order to
fill in any blanks?
Is this new or a continuation of earlier relationships?
Who are the media outlets?
Who will provide the actual name of the person at the outlet?
In other words, do I do that research, or not?
Delivery times? What would you like to have happen?
Do we have a couple days?
A week?
Longer?
Or, are these questions hypothetical and you'd like a dollar range to state in your materials?
I like to quote $50 to $75 an hour and this might seem to take a couple hours each depending on everything.
Is this helpful?
David L. White
414-282-7185
Maybe Janet just wanted a number.
One hundred. Five hundred. One thousand.
We'll see.
Thursday, January 7, 2010
Positive Feedback
This letter just in refers to the post below it.
http://tinyurl.com/yglbzk3
_____________________________
David,
Many positive comments from recipients - nice work.
FYI - I am on a 3 wk dist cycle. So the next one is sched to go out on Jan 27. I look forward to your next idea/article. If you ever feel your well (of ideas) is running dry, I will make suggestions - otherwise, as we originally discussed, the main point (and benefit to me) of our arrangement is to free me as much as possible from this important marketing task, thus allowing me to focus on growing the business in other ways.
Thx,
Bill
William B Rush
Ph 847 395 4002
Fax 866 892 4881
billrush@rushtech.net
www.rushtech.net
http://tinyurl.com/yglbzk3
_____________________________
David,
Many positive comments from recipients - nice work.
FYI - I am on a 3 wk dist cycle. So the next one is sched to go out on Jan 27. I look forward to your next idea/article. If you ever feel your well (of ideas) is running dry, I will make suggestions - otherwise, as we originally discussed, the main point (and benefit to me) of our arrangement is to free me as much as possible from this important marketing task, thus allowing me to focus on growing the business in other ways.
Thx,
Bill
William B Rush
Ph 847 395 4002
Fax 866 892 4881
billrush@rushtech.net
www.rushtech.net
Wednesday, January 6, 2010
Ghost Post - a recent email blast.
Bill Rush, of Rush Tech, needs to focus on his core Tech. And he also knows he needs to stay in front of his clients. I write email blasts for him. Here's the latest.
He decided we should say something about productivity. I am glad he brought it up. Two minds are better than one and his name is on the email.
=====
A friend of mine was having neck pain. It had gotten so bad as to be interrupting his sleep at night. Rolling over had gotten to be a major undertaking.
He went to the chiropractor for an X-ray and was told that there was some disk compression and he needed traction in two directions to bring it back into alignment.
He started a 16-session course of action only to be alerted by his insurance that this did not seem to be anything but maintenance and further paid care was denied. And the appeal was denied. The additional out-of-pocket cost was nearly $500 and remains prioritized somewhere down on the budget list.
He finally wondered about his day long working posture and did a little research. With a few small adjustments to the height of his keyboard, monitor and desk, the pain rapidly subsided. He did not even need to purchase a new chair. He now takes more short breaks during the work day to get up and move about the room.
It’s a new year with a new deductible. There’s hope again.
Start here:
http://ergonomics.about.com/od/office/ss/computer_setup_4.htm
or search on these and similar terms - how to ergonomic posture.
Take better care of yourselves. Put this near the top of your list of new things for the new year.
Happy New Year, friends.
Bill Rush
Rush Tech
###
Contact David @ YourMessageDoctor@gmail.com or 414-282-7185
I can help you stay in front of your clients.
He decided we should say something about productivity. I am glad he brought it up. Two minds are better than one and his name is on the email.
=====
A friend of mine was having neck pain. It had gotten so bad as to be interrupting his sleep at night. Rolling over had gotten to be a major undertaking.
He went to the chiropractor for an X-ray and was told that there was some disk compression and he needed traction in two directions to bring it back into alignment.
He started a 16-session course of action only to be alerted by his insurance that this did not seem to be anything but maintenance and further paid care was denied. And the appeal was denied. The additional out-of-pocket cost was nearly $500 and remains prioritized somewhere down on the budget list.
He finally wondered about his day long working posture and did a little research. With a few small adjustments to the height of his keyboard, monitor and desk, the pain rapidly subsided. He did not even need to purchase a new chair. He now takes more short breaks during the work day to get up and move about the room.
It’s a new year with a new deductible. There’s hope again.
Start here:
http://ergonomics.about.com/od/office/ss/computer_setup_4.htm
or search on these and similar terms - how to ergonomic posture.
Take better care of yourselves. Put this near the top of your list of new things for the new year.
Happy New Year, friends.
Bill Rush
Rush Tech
###
Contact David @ YourMessageDoctor@gmail.com or 414-282-7185
I can help you stay in front of your clients.
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