Pricing

This afternoon I got an opportunity to talk more about pricing.

On Jan 10, 2010, at 3:13 PM, Janet wrote:

Hi David – If I gave you topics and details, would you be able to write pitch letters to broadcast media? What would the turn around time be – approximate? What would you charge me for each letter?

Janet,

Yes. Thanks for asking.

I think that flat pricing is usually quoted high to handle situations
that are not covered by asking a few questions.

So, the estimate is in the details. Let's take a couple minutes.
We can do this on the phone if you like.

Is this for you or one of your clients? Are you marking it up?

Actual client or potential client?

Are these pitch letters from a single client on different topics?

Or, a single client and single topic slanted to different media outlets?

Would I have phone access to the person with the details in order to
fill in any blanks?

Is this new or a continuation of earlier relationships?

Who are the media outlets?

Who will provide the actual name of the person at the outlet?
In other words, do I do that research, or not?

Delivery times? What would you like to have happen?
Do we have a couple days?
A week?
Longer?

Or, are these questions hypothetical and you'd like a dollar range to state in your materials?

I like to quote $50 to $75 an hour and this might seem to take a couple hours each depending on everything.


Is this helpful?

David L. White
414-282-7185

Maybe Janet just wanted a number.
One hundred. Five hundred. One thousand.
We'll see.