Writing - start with a classified ad

Seth's post on how thinking about writing begins to get it off track.

Think about what you're writing as if it were a classified ad.

You're paying by the word.

And, if you're not holding the reader's attention, it's costing way
too much.

http://sethgodin.typepad.com/seths_blog/2008/06/start-with-a-cl.html