It's the weekend of the 105th birthday in Milwaukee and Harley is all over the news.
If you want to get free press like Harley does you have to take such good care of your customers that they feel special as a group. Then they will do your talking for you. They will carry your brand like a flag. They will tattoo your name on their forehead. Your name. Why? You made them feel special; individually and as a group.
Yes, you have to have a good product and service.
No, you don't have to do it for a hundred years.
You can do it with a smaller group in a shorter time.
Start with your customers, for instance.
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