Design
The phrase "you'll know it when you see it" usually means a designer continues to create on spec until the customer/client sees it, approves it, and buys it.
I like to turn it around and have the client show the designer. It seems like this is the fastest and least costly way to get the job done.
For instance ....
Newsletter samples
This is a way to pick a look that works for you. We can reverse engineer it and tailor it to your needs.
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