Urgencies

Add up enough urgencies and you don't get a fire, you get a career. A
career putting out fires never leads to the goal you had in mind all
along.

I guess the trick is to make the long term items even more urgent
than today's emergencies. Break them into steps and give them
deadlines. Measure your people on what they did today in support of
where you need to be next month.

If you work in an urgent-only culture, the only solution is to make
the right things urgent.

... Seth says.

http://tinyurl.com/384ay5

ER - Elkhorn #1 of 3 - Marketing Emergencies

We were headed down to Elkhorn last weekend for Sunday Brunch with my nieces.

I did the Google maps search and narrowed the search with the term Restaurants.

Among the many that came up were Fiddlesticks Cafe, Sugar Creek Inn,
and Wild Flower Cafe.

The Fiddlestickscafe.com website has 4 text links for Location,
Breakfast Menu, Lunch Menu, and Dinner Menu - all broken. When you put the mouse over the 'button', the address for the link shows that each file is located on the web designer's F drive, not on the internet where it belongs. Also, they are using a Hotmail account as their main email address. Seems they could use something like info@fiddlestickscafe.com.

We went to Fiddlesticks because Sarah had been there once. She said the food was fine. It was brunch time. We ate from the breakfast menu.

Sarah had a caramel apple waffle - I think. Tasty. Pat had Bananas Foster which were very good. Emily had a bacon burger which I was not able to taste. It must have also been very good considering the way she was hanging on to it. And I had the Riviera; a Spanish omelette.
I would order it again. That good.

I also had printed out the problem with their website and included a business card. It was a little busy and i was not able to meet the owner. Perhaps next time.

ER - Elkhorn #2 of 3 - Marketing Emergencies

Sugar Creek Inn, as represented by foodspot.com/sugarcreekinn, has a
paragraph where the spaces that should be between the words are
filled with "&nbsp", as in:

"Amenities: Banquet Facilities,&nbspChildren's Menu,&nbspFish
Fry,&nbspGift" On and on it went.

And, Sugar Creek Inn is just 4 miles off the interstate highway -
just not the highway shown on the map. It should be I-43 not I-94.

Not that I couldn't have figured it out.

You can be sure that I will update someone besides you, dear reader.

It's my job.

Elkhorn #3 of 3 - Marketing Emergencies

From the Google restaurant searches in Elkhorn, WI.

Wildflower Cafe‎

www.wildflowercafeelkhorn.com/
Error 404 - Not found
Your browser can't find the document corresponding to the URL you
typed in.

Fiddlesticks.

That's where we went instead of the Wildflower.

Fwd: Web sites are opening up college classrooms

>
> Tim,
>
> Last time we met I told you about the article I read in the Journal.
>
> Web sites are opening up college classrooms
>
> Here it is http://tinyurl.com/2umh3d
>
> Thought it mght be interesting.
>
>
> dlw
>

Portfolio

While most of my current writing samples appear as Samples here on the blog, I also have a couple pdf's that you can look at here: http://yourmessagedoctor.com/portfolio.

Do not add to the clutter, add to the community.

About two weeks ago I caught a link to Seth Godin and read a little something. I clicked up the CountyCat library system and ordered All Marketers Are Liars. I also noted that many, if not all, of Seth’s books are in the Milwaukee County Library system. Yaay Milwaukee.

Since that time (two weeks), I have read another 5 books. They are short and fast. There is some repetition, though not too much. Reading them went fast. Digesting them, assimilating them, putting them to good use is another story. Perhaps a self-styled study is in order. I took a few notes and pulled a few quotes. And before I put them back on the shelves I will scan them again.

Seth is talking marketing. He puts together great stories that bring the history of marketing and advertising to life. And he shows the writhing, painful birth into new media channels.

He is talking about defining oneself by dominating your micro-niche. He is talking about being remarkable. After reading his words, I say "Do not add to the clutter, add to the community."