ER - More than enough

Bielinski has a billboard. It reads like this:

______________________
More.

One word says it all.

Bielinski Builders
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If one word really does say it all ... why did they add more words?

I have more questions now than if they just left it where they started.

Either they don't trust the reader to get it, or they think they overpaid
the designer and are trying to get their money's worth, or ...

I don't know. I think they broke it. What do you think?



(Their website is carrying the theme. At least they have continuity in mind.)